W FORT LAUDERDALE OFFERS NEW HIS/HER MAKEOVER PACKAGE FOR VALENTINE’S DAY – CRAZY LOVE, WITH W STYLE

W FORT LAUDERDALE OFFERS NEW HIS/HER MAKEOVER PACKAGE FOR VALENTINE’S DAY – CRAZY LOVE, WITH W STYLE
Helps Couple’s put their Best Foot forward for their Valentine with Spa Treatments,
W Store Style Consult, Date Night Credit, Cozy Suite and Take Home DVD

Fort Lauderdale, Florida (January 18, 2011) – This year at the W Fort Lauderdale, ladies and ‘gents can show that special someone in their lives a little grooming love with a head-to-toe makeover that will help them both put their best foot (and face, for that matter) forward. Just in time for Valentine’s Day this blissful package titled Crazy Love, with W Style, includes a couple’s style consultation with a W Store stylist, his/her spa treatments (including a lip facial to tone up the kisser!) and a credit toward date night.

What else could one expect from the only W Hotel in the country that crowns its very own “Bliss Guy” each year? Known for putting the “man" in manicure and the “G” in grooming, Bliss Guy Fort Lauderdale hand-selected a sensual spa package to ensure these couples are loving in style this Valentine’s Day. This package is based upon the hit movie Crazy, Stupid, Love – which proves that guys need grooming love too, and includes:

• Suite Love – settle into a room to call home while the makeover takes place; and a romantic retreat to rendezvous once the transformation is complete

• Say Spahhh – indulge in a series of His/Her spa treatments at bliss® spa:
o For Him – ‘Homme’ Improvement, an absolutely masculine version of bliss’s famous triple oxygen facial; The Manly-cure, a manicure for men that makes guy-grooming groovy; and a He-Wax Basic Brief to take a little off the top and sides
o For Her – a Fabulips Treatment, think of it as a facial for the kisser; a Head Over ‘Peels’ Pedicure, a sole-stimulating, citrus-scented pedi that will leave feet looking seriously a-‘peel’-ing; a Hot Cream Manicure, a signature finger fixer-upper; and a Poetic Waxing® Basic Bikini

• Dress to Impress – a His/Her Style Consultation a W The Store Stylist to learn just what suits their body type and hand-select the perfect look

• A Night Out (or in) – guests can test their all new style (and flirting skills) during a night out. Enjoy a $50 resort credit to be used at any of the Hotel’s partners (Steak 954, WET, or Gerber Bar’s Whiskey Blue and Living Room) or spend the night in and order a scrumptious spread for in-room dining

• Inspiration and Entertainment – take in the flick that inspired this style makeover. Enjoy Crazy, Stupid Love and take a copy of the movie home for style-must refreshers.

The Crazy Love, with W Style package starts at $899 and is now available for booking. All packages must be consumed by February 29, 2012. Package is based on availability and regulations may apply. Visit www.WFortLauderdaleHotel.com/offers to learn more or to make a reservation.

About W Fort Lauderdale:
Located between Palm Beach and Miami, just seven miles from Fort Lauderdale-Hollywood International Airport, W Fort Lauderdale Hotel was developed by The DYL Development Group and is managed by Starwood Hotels & Resorts. This sleek, escape-from-the-ordinary hotel features stylishly appointed guest rooms, including luxurious suites, a state-of-the-art gym called SWEAT, glamorous infinity pools and private cabanas, a full-service WIRED business center and the W Hotels signature Whatever/Whenever® service. Boasting 517 rooms, 171 stylish W condo-hotel residences are located in the Resort’s second tower. W Fort Lauderdale Hotel is located at 401 N. Fort Lauderdale Beach Blvd in Fort Lauderdale, FL. For more information, please call 954.414.8200 or visit www.WFortLauderdaleHotel.com.

About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels and W Retreats have been announced for Paris, St. Petersburg, Guangzhou, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, and Verbier, among other international destinations. For more information, visit www.WHotels.com.