CURRENT NEWS

Monday, June 27, 2011

FOURTH ANNUAL GREEN SPA NETWORK CONGRESS

October 9-12, 2010 - Sundance Resort, Utah
Taking Root: Making a Difference for the Planet and Your Bottom Line




San Francisco, CA -- The Green Spa Network is thrilled to announce that its fourth annual Congress will be held, Sunday, October 9 to Wednesday, Oct 12 at Robert Redford’s renowned model of sustainability, The Sundance Resort near Park City, Utah. Registration – with early bird special rates – is now open at www.greenspanetwork.org.

With a theme of “Taking Root: Making a Difference for the Planet and Your Bottom Line”, this year’s conference will feature dynamic presentations by leaders in the spa and sustainability movement, interactive business exchanges, educational workshops, a sponsor showcase and plenty of exhilarating outdoor activities in an unforgettable setting.

The first step GSN’s Board took in planning this fourth annual congress was to survey the association’s members to their desired outcomes from attending this year’s gathering. The program is being built around such feedback as:

• IDENTIFY best practices for running a financially sustainable green spa that is on trend.
• LEARN new information; technology; biz models, etc., to implement and share with others.
• DISCOVER potential new partnerships.
• EXPAND market reach for members.
• BENEFIT from honest business strategy talks emphasizing transparency and authenticity.
• INSPIRE personal and organizational action plans.
• NETWORK with past and new attendees; BUILD community.
• SUPPORT GSN to help goals come to fruition.
• ENHANCE marketing, branding & communication skills.
• REJUVENATE with like-minded people to feed the spirit and our work.

The selection of Sundance as the congress location beautifully complements GSN’s purpose. When this award-winning resort was established over 40 years ago, the goal was to create a place that integrates artistic expression, environmental responsibility and successful commerce.
“As we celebrate our five-year anniversary as an organization, the Sundance Reserve is an ideal location to move to the next level in our evolution,” explains GSN President and General Manger of Rancho La Puerta, Roberto Arjona. “Our ideas and dreams are ready to take root and our committees are hard at work to ensure that this year’s program will help each of our members grow and flourish sustainably. And, we are confident that this gathering will help leverage our expanding family of strategic alliance partners into a global voice that can make a real difference in the vitality and proactive wellness of people and the planet.”

ABOUT THE GREEN SPA NETWORK
GSN is a community of like-minded spas and resource partners made up of nearly 100 influential spa locations – including such properties as Rancho La Puerta, The Spa at Sundance, Auberge du Soleil, the Spa at Pebble Beach, Natural Body Day Spas and Glen Ivy Hot Springs – with an estimated purchasing power of $30+ million per year. The association is a natural partner to the LOHAS (Lifestyles of Health & Sustainability www.lohas.com) consumer, who seeks authentic, life-enriching experiences, with an expectation of social and environmental responsibility.

GSN has already produced a Sustainability Assessment Tool to help guide members in evaluating their sustainability commitment, and educating them on next steps. Sponsors include industry leaders like Intelligent Nutrients, Jane Iredale, Living Earth Crafts, Naturopathica, Chado-En Tea Docents, Lotus Moon, and more. The GSN Board of Directors has also crafted win/win strategic alliances with like minded entities including Spa Clique, Les Nouvelles Esthetiques, Spa Buzz, and Organic Spa Magazine.

ABOUT THE SUNDANCE RESORT
From cottages to lofts, the resort’s accommodations harmonize with their mountain setting; the resort’s delicious organic cuisine follows and earth-to-table philosophy; the spa’s signature treatments blend ancient traditions with the healing power of touch and the Native American principles of the Fours Directions; and The Sundance Artisan Center – with classes on pottery throwing, jewelry making, painting and photography – awaken creative talents that are lying dormant within.

Set amidst a grove of spruce and pine, nestled beside a wandering mountain stream with Mt. Timpanogos soaring above it the Redford Conference Center – made from reclaimed barnwood with geothermal heating and cooling -- offers an intimate meeting and event space with a matchless outdoor experience. The resort’s location – 40 minutes from Salt Lake City -- makes it convenient to reach from all over the country. www.sundanceresort.com