CURRENT NEWS

Thursday, June 16, 2011

W FORT LAUDERDALE HOSTS PRIDE PERFECTED – A W HAPPENING EVENT PRESENTED BY GLAAD AND ABSOLUT VODKA

W Fort Lauderdale kicks off Pride Weekend with a Cool Pool Party
Benefitting LGBT Charity, GLAAD, on Saturday June 18 from 5:00 pm to 8:00 pm


Fort Lauderdale, Florida (June 1, 2011) – As summer approaches and South Florida heats up, W Fort Lauderdale invites you to cool down at their ‘Pride Perfected’ pool party happening on Saturday, June 18 from 5:00 pm to 8:00 pm, the official kick off for the city’s Stonewall Street Festival Gay & Lesbian Pride Parade the next day. This chic pool party – with a DJ spinning laid back electro-lounge beats at the resort’s Wet West Pool on the Fifth Floor of Tower 2 – is sponsored by Gay & Lesbian Alliance Against Defamation (GLAAD) and Absolut vodka, with all proceeds from the ticket sales benefitting GLAAD charities. The event will be tied in through social media and video conferencing to other Pride Perfected parties around the country.

With W Fort Lauderdale as the event host and Odyssey Magazine as the media partner, the pool party also celebrates the 25th anniversary of GLAAD and the Absolut’s upcoming 30 year anniversary. Tickets will be $25 in advance and $30.00 at the door -- with reservations limited to 150 -- and can be purchased by going to GLAAD.org.

Attendees will have the opportunities to interact with like-minded professionals, allies, LGBT community leaders and supporters in person and in other cities through photo booths and video conferencing with other Pride Perfected Pool Parties in cities like L.A., Las Vegas and New York. Attire is summer chic and bathing suits are certainly apropos. Ticket costs covers unlimited Absolut cocktails, with cash bar and poolside menu service available.

The W Fort Lauderdale – voted “Trendiest Hotel in the U.S.” by members of Trip Advisor -- is making it irresistible to kick off Pride in pure W style with special Spa & Stay Packages including:

• Pride 365 Hotel Room Package unique to W Fort Lauderdale, where one night stay includes:
o 1 support GLAAD fitted tee shirt
o 2 cool cocktails in the hotel’s Living Room lounge
o Pocket Guide of LGBT hot spots & happenings in and around Fort Lauderdale
o Upgrade to next available room type
o Cost of tee - $26.00 -- off your stay goes to benefit GLAAD
o Offer valid through Dec. 31, 2010.

• Pride & Joy Bliss Package -- Get ready to strut your stuff during Pride by prepping from head to toe with 4 spa treatments for $200 including:
o Rapid Rub Massage
o Manly Cure™
o Oxygen Blast Facial
o Basic Brief He Wax

ABOUT GLAAD
The Gay & Lesbian Alliance Against Defamation (GLAAD) amplifies the voice of the LGBT community by empowering real people to share their stories, holding the media accountable for the words and images they present, and helping grassroots organizations communicate effectively. By ensuring that the stories of LGBT people are heard through the media, GLAAD promotes understanding, increases acceptance, and advances equality.

ABOUT W FORT LAUDERDALE
Located between Palm Beach and Miami, just 7 miles from Fort Lauderdale-Hollywood International Airport, the hotel was developed by The DYL Development Group and is managed by Starwood Hotels & Resorts. This sleek, escape-from-the-ordinary hotel features 346 stylishly appointed guest rooms, including 35 luxurious suites, a state-of-the-art gym, glamorous infinity pools and private cabanas, a full-service WIRED business center and W Hotels’ signature Whatever/Whenever® Concierge Service. One hundred and seventy one stylish W condo-hotel residences are located in the resorts second tower. 401 N. Fort Lauderdale Beach Blvd, Fort Lauderdale, FL | 954.414.8200 | www.WFortLauderdaleHotel.com

Related Websites:
www.glaad.org
www.stonewallstreetfestival.com
www.odysseymagazine.net
www.absolut.com

For more information, please contact Kim Marshall at: (310)452-1234; kim@themarshallplan.com

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